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PORTFOLIO COMPANY - Mitch Rothschild

Leadership

Mitch Rothschild
CEO and Co-Founder
Vitals

Mitch Rothschild has started more than a half-dozen businesses, including Raspberry Red Marketing, Net Works, Tuff Rhino, Awards.com, RUSS CandyBears and Time Warner Viewer’s Edge. He launched Vitals.com in 2008 after personally experiencing the complexity of finding a qualified physician for a surgery on his Achilles tendon.

Prior to his own ventures, Mr. Rothschild was Vice President of Genesis Direct, an integrated direct marketing firm. During his three-year tenure, he expanded revenues from $35 million to $160 million. Mr. Rothschild also served as Vice President of Marketing & Product Development at Guidance Associates/Prentice Hall Media, a leading educational publisher, and held a senior executive position in the publishing division of Time, Inc. He holds an MBA, with honors, from Columbia University and graduated Summa Cum Laude from Queens College in New York.